Mamlakati: An Evening of Art, Fashion, and Innovation

The event opened with a mesmerizing laser show, setting the stage for an immersive journey into the Mamlakati collection. The designs were showcased in a curated art gallery, where each piece reflected the cultural richness of three iconic Saudi cities:

• Jeddah Capsule – Inspired by the city’s coastal vibrancy, featuring fluid silhouettes and dynamic movement.
• Diriyah Capsule – Embodying tradition through structured designs and timeless elegance.
• AlUla Capsule – Capturing nature’s beauty with earthy tones and artistic textures.

The collection, designed for both women and girls, seamlessly blended heritage with contemporary style.

Live Art, Digital Engagement, and Celebrity Presence

Renowned artist Taim Mashat brought the collection’s inspiration to life through a live painting session, expressing the passion and love for Saudi Arabia that influenced the designs. A dedicated interview lounge hosted engaging conversations with fashion and art experts.

The event drew Saudi celebrities, influencers, and fashion personalities, many of whom wore pieces from the new collection. Guests also explored a digital experience, interacting with a magnetic board, discovering the collection’s inspirations, and capturing special moments at a themed photo booth.

A Tribute to Saudi Identity Through Fashion

Mamlakati by DAUM transformed Saudi culture into wearable art, celebrating the Kingdom’s heritage while embracing modern design. This event reaffirmed Femi9’s commitment to innovation, storytelling, and honoring the essence of Saudi Arabia through fashion.

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Traditional Footwear

Traditional footwear in the Middle East has been influenced by the region’s climate, culture, and lifestyle. One of the most iconic traditional shoes is the “najdi” sandal. Originating from the Najd region in Saudi Arabia, these sandals are typically made from leather and are known for their durability and simplicity. They are designed to be comfortable in the hot, arid climate of the region.

Another traditional footwear style is the “babbouche” or “babouche”, a type of slipper that is widely worn in Morocco and has influenced styles across the Middle East. Babouches are characterized by their soft leather construction and pointed toes, often decorated with intricate embroidery and colorful patterns.

In the UAE, traditional footwear includes the “ghaf” sandals, made from palm leaves and often worn by Bedouins. These sandals are lightweight and breathable, perfect for the desert environment.

Modern Innovations

While traditional footwear remains popular, the Middle East has also seen a surge in modern and innovative shoe designs. Several regional brands are making a name for themselves by blending traditional elements with contemporary aesthetics.

Tamashee is a notable footwear brand based in the UAE that aims to preserve and modernize traditional Arabian sandals. Their designs incorporate vibrant colors and unique patterns, making them popular among both locals and tourists. Tamashee also focuses on sustainability by using eco-friendly materials in their production process.

Qasaed is another emerging brand that highlights the fusion of traditional craftsmanship and modern design. They offer a range of luxury footwear, including sandals and loafers, made from high-quality materials and featuring detailed embroidery and embellishments.

Cultural Significance and Fashion Trends

Footwear in the Middle East is not just about functionality; it also holds cultural significance and is an important aspect of fashion. Traditional sandals and modern shoes alike are often worn during cultural festivals, weddings, and other important events, symbolizing cultural pride and identity.

In recent years, there has been a growing trend of integrating Middle Eastern footwear styles into global fashion. International designers are drawing inspiration from traditional Middle Eastern designs, incorporating elements like intricate embroidery and unique silhouettes into their collections.

The Rise of Sneaker Culture

The Middle East is also experiencing a rise in sneaker culture, particularly among the youth. Sneakers have become a symbol of modernity and self-expression, with many young people in the UAE and across the region embracing this trend. Sneaker brands like Nike and Adidas are highly popular, and there is a growing market for limited edition and luxury sneakers.

Local designers are also entering the sneaker market, creating unique designs that reflect Middle Eastern culture and heritage. Brands like Lama Jouni and Nisnass are blending streetwear with traditional motifs, offering a fresh perspective on footwear fashion.

Conclusion

Footwear in the UAE and the Middle East is a fascinating blend of tradition and innovation. From the iconic najdi sandals and babouches to the rise of modern brands and sneaker culture, the region’s footwear scene is vibrant and diverse. As Middle Eastern designers continue to make their mark on the global stage, the cultural significance and unique aesthetics of the region’s footwear are gaining greater recognition and appreciation.

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