Mamlakati: An Evening of Art, Fashion, and Innovation

The event opened with a mesmerizing laser show, setting the stage for an immersive journey into the Mamlakati collection. The designs were showcased in a curated art gallery, where each piece reflected the cultural richness of three iconic Saudi cities:

• Jeddah Capsule – Inspired by the city’s coastal vibrancy, featuring fluid silhouettes and dynamic movement.
• Diriyah Capsule – Embodying tradition through structured designs and timeless elegance.
• AlUla Capsule – Capturing nature’s beauty with earthy tones and artistic textures.

The collection, designed for both women and girls, seamlessly blended heritage with contemporary style.

Live Art, Digital Engagement, and Celebrity Presence

Renowned artist Taim Mashat brought the collection’s inspiration to life through a live painting session, expressing the passion and love for Saudi Arabia that influenced the designs. A dedicated interview lounge hosted engaging conversations with fashion and art experts.

The event drew Saudi celebrities, influencers, and fashion personalities, many of whom wore pieces from the new collection. Guests also explored a digital experience, interacting with a magnetic board, discovering the collection’s inspirations, and capturing special moments at a themed photo booth.

A Tribute to Saudi Identity Through Fashion

Mamlakati by DAUM transformed Saudi culture into wearable art, celebrating the Kingdom’s heritage while embracing modern design. This event reaffirmed Femi9’s commitment to innovation, storytelling, and honoring the essence of Saudi Arabia through fashion.

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The koi fish, known for its symbolism of perseverance, strength, and transformation, played a pivotal role in shaping the new collection. “Koi fish often symbolize perseverance, strength, and transformation. In many cultures, particularly in Japan, koi fish represent the ability to overcome obstacles as they are known for swimming upstream and against currents,” Hafiz told Arab News, reflecting on the deeper meaning behind her collection.

Vibrant Colors and Symbolic Inspiration

Koi, informally referred to as Nishikigoi in Japan, are celebrated for their vivid colors and graceful movements, qualities that Hafiz sought to capture in her sartorial creations. Recalling her visit to Japan, she explained: “Their vibrant colors and graceful movements can also evoke a sense of peace, beauty, and resilience. I felt so drawn to them when I visited Japan in 2017, I felt like they symbolized how I felt, and it all resonated with my own experiences of facing challenges, personal growth, or the desire to transform in life.”

The collection, which includes vibrant hues and intricate detailing, embodies the essence of Japanese koi, often referred to as “swimming jewels” in Japanese culture. Each design reflects Hafiz’s love for sustainable fashion, as she carefully selected new fabrics and tailored three-piece suits that fit seamlessly with her vision.

A Journey of Rebirth and Sustainability

Discussing the creative process behind the “Koi Collection,” Hafiz reflected on the challenges of working during the pandemic. “I designed the collection before COVID and I wasn’t sure how to proceed. Then, I decided to relaunch it with new fabrics and three-piece tailored suits, along with complementary pieces like neckpieces, creating a striking contrast. I am all about redoing, repurposing, and believe in sustainable fashion,” she shared.

Hafiz’s passion for sustainability is evident in the attention to detail and commitment to repurposing materials in her collection. Her dedication has garnered her a loyal fanbase, who appreciate her focus on thoughtful, eco-conscious fashion choices.

Crustacean Adds to the Experience

The event was hosted at Crustacean, a popular Asian fusion restaurant known for its coastal-inspired menu and modern Vietnamese interior, which perfectly complemented the aquatic theme of the “Koi Collection.” With a sunken koi pond at its center, the venue created a fitting backdrop for the unveiling, further enhancing the experience for guests who were able to immerse themselves in both fashion and culture.

Hafiz’s “Koi Collection” not only highlights her talent as a designer but also emphasizes the transformative power of art and culture, merging fashion with meaningful symbolism in a striking display of creativity and resilience.

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The week-long program featured cultural and artistic exhibitions, live performances, and interactive displays, showcasing the best of Saudi Arabia’s heritage. According to Abdulrahman Almutawa, spokesperson for the Ministry of Culture, the Culinary Arts Commission played a significant role in the event by presenting traditional Saudi dishes and Saudi coffee to visitors. “We wanted to highlight the authenticity and hospitality of the Saudi community through our culinary traditions,” Almutawa shared.

In addition to culinary presentations, several other commissions participated in the event, each offering a glimpse into Saudi Arabia’s creative and cultural landscape.

The Libraries Commission, for instance, displayed rare Arabic and Islamic manuscripts, emphasizing the elegance of Arabic calligraphy. This showcase was part of a collaboration with the Prince Mohammed bin Salman Global Center for Arabic Calligraphy Initiative, which featured skilled Saudi calligraphers demonstrating their artistry.

Traditional Saudi fashion was also a highlight of the event. The Fashion Commission not only displayed traditional attire but also curated an exhibition showcasing the creativity of Saudi designers. It emphasized the aesthetics and diversity of Saudi fashion while presenting short films that further illustrated the country’s artistic flair.

The Music Commission added to the cultural experience by offering performances by Saudi musicians playing traditional instruments, while the Theater and Performing Arts Commission brought traditional dances and performances from different Saudi regions to life on stage.

Visitors also had the chance to explore Saudi Arabia’s rich archaeological heritage, as the Heritage Commission set up an archaeological tent where they could learn about the Kingdom’s history, cultural treasures, and traditional games.

The Culinary Arts Commission provided live cooking demonstrations of iconic Saudi dishes, using local ingredients to give visitors an authentic taste of the Kingdom’s cuisine. Meanwhile, a pavilion dedicated to the Year of the Camel initiative aimed to highlight the cultural and historical significance of camels in Saudi and Arab heritage. “We aimed to showcase the important role camels have played in our history and culture,” Almutawa added.

The Saudi Cultural Week offered a comprehensive platform for the global audience to experience the Kingdom’s deep-rooted traditions and cultural richness, while fostering cultural understanding and exchange.

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