CEO Matthieu Gomart stated:

“The beauty market in Saudi Arabia is dynamic and exciting, with significant demand for innovative, high-quality, and affordable products.”

Flormar’s clean, vegan formulations and focus on “skinification”—adding skincare benefits to makeup—have resonated well with Saudi consumers. Partnerships with local retailers and expanded e-commerce channels are key to their growth strategy.

The post Flormar Plans Major Saudi Expansion Amid Beauty Market Growth appeared first on Magzoid Magazine.

The fourth annual Hia Hub conference in Saudi Arabia’s JAX district, known for exploring the latest in fashion, beauty, and lifestyle, has turned its attention to skincare. The event showcased discussions, live performances, masterclasses, and more. Among the highlights was “The Skincare Edition: Unfiltered,” featuring Patrick Chalhoub, President of Chalhoub Group, who explored evolving skincare trends and product innovations.

Chalhoub noted a generational split in skincare habits, with mature consumers sticking to trusted brands, while the younger crowd, including men, gravitated towards wellness-focused, experimental products like those from South Korea and Japan. Chalhoub emphasized that skincare needs are also shaped by local climates; sunscreen and moisturizers are essential due to the Gulf’s intense sun exposure.

He also mentioned the potential for a homegrown skincare industry, though he warned about the high standards required for successful entry, emphasizing quality over mere aesthetics in product development.

The post Hia Hub Highlights Skincare Trends at Riyadh Conference appeared first on Magzoid Magazine.

Huda Beauty, the influential Dubai-based cosmetics brand founded by Huda Kattan, is embarking on a major rebranding initiative. The new look, featuring a redesigned logo and updated packaging, marks a significant shift in the brand’s visual identity. Revealed in a video on Kattan’s YouTube channel, which has amassed over one million views, the rebranding effort has captivated both long-time fans and new followers.

The Redesigned Logo

At the heart of the rebranding is the new logo, which sports a lowercase, sans-serif font with rounded edges. This modern design aims to project a “bold but approachable” image, complemented by a newly introduced monogram. The original logo, created by Kattan’s sister-in-law, was a key symbol of the brand’s origins and early success. However, as Huda Beauty has evolved, the need for a more contemporary visual representation became clear.

Aligning with Brand Values

Kattan explained the rationale behind the rebranding: “This is an opportunity for us to define who we are as a brand, who we are in the industry. We talk about empowerment and feelings, but we haven’t yet created that as a brand for our look and feel.” This statement underscores a strategic shift towards aligning the brand’s visual identity with its core values of empowerment and inclusivity. The rebranding represents a move from focusing solely on product quality to ensuring that packaging and overall brand appearance reflect the brand’s ethos.

Enhanced Packaging Design

The new packaging will be gradually introduced across Huda Beauty’s product range, starting with the Easy Bake Loose Powder. This updated design features the new logo, rounded corners, and embossed lettering, all aimed at improving both aesthetic appeal and functionality. The addition of a removable flexible sifter is designed to enhance user experience and convenience.

Broader Restructuring

The rebranding is part of a larger internal restructuring at Huda Beauty, which includes the discontinuation of the Glowish makeup/skincare hybrid line. This decision suggests a strategic refocus on core products and streamlining the brand’s offerings. The shift highlights the brand’s commitment to refining its product range and strengthening its market position.

Industry Trends

Huda Beauty’s rebranding reflects a broader trend in the beauty industry where visual identity and customer experience are increasingly prioritized. Brands such as Fenty Beauty and Charlotte Tilbury have also undergone rebranding efforts to refresh their images and reinforce their market presence. A strong brand identity is essential for standing out in a competitive market, and Huda Beauty’s new look is designed to achieve just that.

Embracing Change

Kattan shared her personal reflections on the rebranding: “Saying goodbye to the old logo was really hard. There was this aspect of shedding your skin, and saying goodbye to who you were. That old logo represents so much of our brand, of me, and all the struggles I went through.” This sentiment highlights the emotional and symbolic significance of the change, acknowledging that rebranding involves both visual and emotional transitions. Embracing such change is a crucial step in evolving a brand to meet new challenges and opportunities.

Looking Ahead

Huda Beauty’s rebranding initiative marks a pivotal evolution for the brand, aligning its visual identity with its core values of empowerment and innovation. The new logo and packaging are designed to enhance both aesthetic appeal and functionality, reflecting a broader trend in the beauty industry towards a more cohesive and contemporary brand presence. As Huda Beauty moves forward with this refreshed look, it aims to solidify its position as a leader in the global beauty market, continuing to inspire and connect with its diverse audience

The post Huda Beauty’s New Rebranding: A Bold Visual Transformation appeared first on Magzoid Magazine.

Organized by ICA Events, the 19^th International Cosmetics, Beauty and Hair Exhibition, BeautyEurasia contributed to the creation of productive collaborations and the development of the sector with the participation of leading companies and countries in the sector. The exhibition, held between 12-14 June, brought together the products, services and technologies of manufacturers and suppliers from around the world at Istanbul Expo Center.

BeautyEurasia, the leading sector and cooperation platform of Türkiye and Eurasia, brought together over 500 professional hosted buyers from 60 countries, primarily from Europe and the Middle East, as part of this year’s VIP hosted buyer program. Thanks to this program, exhibitors had the opportunity to meet with a large number of international high-level buyers and establish business development and partnership agreements. 467 exhibitors from 28 countries, especially from countries such as Russia, France, Bulgaria, Greece, India, Italy, Switzerland, Ukraine, Japan and China, and 969 brands from 38 countries gathered on the same platform.

BeautyEurasia, held by ICA Events, which organizes exhibitions for the locomotive sectors of the Turkish economy, attracted great interest for 3 days. The exhibition hosted a total of 16,683 visitors from 116 countries, 29.2% of whom were international visitors. The exhibition reached the highest rate in the history of BeautyEurasia with 4,877 international visitors. The most key product lines of the sector such as personal care products, perfume and deodorants, hair salon equipment, colour cosmetics, cleaning and hygiene products, baby hygiene products, nail care products, haircare products, packaging and labelling machines, wig-eyebrow-eyelash, cosmetic laser equipment were exhibited in BeautyEurasia. During the exhibition, where exhibitors and buyers meet and form business partnerships, visitors had the opportunity to experience various product lines, especially makeup, nail extensions and skin care applications.

BeautyEurasia, this year as well, made a great contribution to Türkiye’s economy

Evaluating the performance of the exhibition this year, Filiz Mehmedova, BeautyEurasia Exhibition Director, expressed her views as follows: “BeautyEurasia provides a productive platform for the promotion of new ideas and products by discussing and exchanging information on the global and regional development areas of the sector in Türkiye and the Eurasia region. BeautyEurasia, which has a mission beyond providing a basis for new cooperation and export opportunities, successfully continued to draw the road map for the sector this year. Hosting new export opportunities, BeautyEurasia received intense demand and great interest from abroad this year. Exhibitors and visitors got informed about the techniques and the products on exhibition booths where trends and key points about hair, makeup, nail, laser hair removal and personal care being shared.”Stating that Türkiye stands out as an important production country in cosmetics and attracted more attention from exhibitors with the increase in exports in the sector in the first quarter, Mehmedova said, “In the cosmetics sector, whose exports increased by 2.9 percent in the first quarter of 2024 compared to the same period in 2023, reaching 668.7 million dollars, BeautyEurasia continued to create new business, partnership and export opportunities for Türkiye with its strong regional network. This year, BeautyEurasia occupied a space 30% larger than last year’s, providing exhibitors with the opportunity to closely observe the strategies and innovations of the companies. Thus, the exhibition has made a significant contribution to the acceleration and growth of the sector’s dynamics this year as well. As Türkiye’s only cosmetics exhibition for 19 years, we have been pleased to continue contributing to the development of the sector and supporting the strengthening of Türkiye’s position in the international arena in this field.”

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1. Shiffa Beauty

Overview

Founded by Dr. Lamees Hamdan, Shiffa Beauty combines dermatological expertise with a passion for natural healing. The brand uses a blend of organic ingredients to create luxurious skincare products that deliver visible results.

Key Features

• Natural Ingredients: Utilizes potent botanical extracts and essential oils.
• Holistic Approach: Focuses on overall wellness and skincare health.
• Luxurious Formulations: High-quality products designed to pamper and rejuvenate the skin.

Signature Products

• Healing Balm: A versatile balm that soothes and repairs dry, irritated skin.
• Rejuvenating Facial Oil: Rich in antioxidants, this oil nourishes and revitalizes the complexion.

2. Izil Beauty

Overview

Izil Beauty, founded by Mouna Abassy, draws inspiration from traditional Moroccan beauty rituals. The brand’s products are crafted using time-honored techniques and natural ingredients sourced directly from Morocco.

Key Features

• Ethically Sourced Ingredients: Committed to sustainability and fair trade practices.
• Cultural Heritage: Incorporates traditional Moroccan beauty secrets into modern skincare.
• Effective Formulations: Products designed to enhance skin’s natural glow and health.

Signature Products

• Black Soap with Eucalyptus: A natural exfoliant that leaves the skin smooth and refreshed.
• Ghassoul Clay Mask: Purifies and detoxifies the skin, leaving it radiant and clear.

3. Herbal Essentials

Overview

Herbal Essentials, founded by Aly Rahimtoola, focuses on harnessing the power of nature to create effective skincare solutions. The brand emphasizes the use of Himalayan spring water and natural extracts in its formulations.

Key Features

• Natural Formulations: Free from harmful chemicals and artificial additives.
• Hydrating Ingredients: Products designed to provide deep hydration and nourishment.
• Cruelty-Free: Committed to ethical practices and cruelty-free testing.

Signature Products

• Foaming Face Wash: Gentle yet effective, this cleanser removes impurities without stripping the skin.
• Radiance Facial Oil: A lightweight oil that boosts skin’s luminosity and hydration.

4. Camel Soap Factory

Overview

The Camel Soap Factory, founded by Stevi Lowmass, brings a unique twist to skincare with its camel milk-based products. Camel milk is known for its rich nutrients and skin-benefiting properties.

Key Features

• Unique Ingredients: Utilizes camel milk, which is rich in vitamins and minerals.
• Handcrafted Products: Made in small batches to ensure quality and freshness.
• Eco-Friendly: Focus on sustainable production methods and packaging.

Signature Products

• Camel Milk Soap Bars: Nourishing soaps that cleanse and moisturize the skin.
• Camel Milk Body Butter: A rich body moisturizer that leaves the skin soft and supple.

5. Green Bar

Overview

Green Bar, founded by Reem Al Khalifa, offers a range of skincare products made from locally sourced botanicals. The brand’s philosophy centers around clean beauty and holistic wellness.

Key Features

• Botanical Ingredients: Uses pure, plant-based ingredients.
• Sustainable Practices: Focus on eco-friendly production and packaging.
• Holistic Skincare: Products that promote overall skin health and well-being.

Signature Products

• Rose Water Toner: A refreshing toner that balances and hydrates the skin.
• Shea Butter Balm: A rich, multipurpose balm that nourishes and protects the skin.

Conclusion

Sharjah’s homegrown beauty brands are redefining skincare with their emphasis on natural ingredients, cultural heritage, and sustainability. These brands offer a range of luxurious and effective products that cater to various skincare needs, making them a must-try for beauty enthusiasts.

Embrace the excellence of local skincare and discover how these Sharjah-based brands are making a mark in the beauty industry. From nourishing oils to detoxifying masks, there’s something for everyone to enjoy and benefit from.

The post Homegrown Beauty Brands in Sharjah: Embracing Local Skincare Excellence appeared first on Magzoid Magazine.

1. Huda Beauty

USP: Inclusive and High-Quality Products

Huda Beauty, founded by Huda Kattan, is a global sensation that originated in the Middle East. Known for its inclusive range of products catering to diverse skin tones, Huda Beauty’s offerings include high-quality foundations, lipsticks, and eyeshadow palettes. The brand’s innovative products, such as the Easy Bake Loose Powder and Faux Filter Foundation, have garnered a loyal following.

Why Popular in UAE:

Huda Beauty’s strong regional roots and understanding of Middle Eastern beauty preferences make it a favorite among UAE consumers.

2. MAC Cosmetics

USP: Professional-Grade Makeup

MAC Cosmetics is celebrated for its professional-grade makeup products that cater to makeup artists and beauty enthusiasts alike. Known for its extensive range of shades and high-performance formulas, MAC’s products, like the Studio Fix Foundation and Ruby Woo Lipstick, are iconic in the beauty industry.

Why Popular in UAE:

MAC’s reputation for quality and its extensive range of shades make it a go-to brand for UAE’s diverse population.

3. Fenty Beauty

USP: Diversity and Inclusivity

Fenty Beauty, founded by Rihanna, revolutionized the beauty industry with its commitment to inclusivity. With 40+ shades of foundation and products designed to work on all skin tones, Fenty Beauty emphasizes diversity. Its innovative products like Pro Filt’r Foundation and Gloss Bomb have set new standards.

Why Popular in UAE:

Fenty Beauty’s inclusive range resonates with the UAE’s multicultural society, making it a beloved brand.

4. Shiseido

USP: Advanced Skincare Technology

Shiseido is a prestigious Japanese brand known for its advanced skincare technology and luxurious products. Combining traditional Japanese beauty principles with modern science, Shiseido offers high-performance skincare solutions like the Ultimune Power Infusing Concentrate and Benefiance Wrinkle Smoothing Cream.

Why Popular in UAE:

Shiseido’s reputation for effective, luxurious skincare appeals to the UAE’s beauty-conscious consumers who seek premium products.

5. Sephora Collection

USP: Affordable Luxury

Sephora Collection offers a wide range of high-quality beauty products at accessible prices. Known for its trendy makeup, skincare, and tools, Sephora Collection provides everything from bold eyeshadow palettes to effective skincare treatments. The brand is celebrated for its innovation and affordability.

Why Popular in UAE:

Sephora Collection’s wide range of affordable yet high-quality products makes it a favorite among beauty enthusiasts in the UAE who want luxury without breaking the bank.

Conclusion

The UAE’s beauty market is diverse and dynamic, with top cosmetic brands like Huda Beauty, MAC, Fenty Beauty, Shiseido, and Sephora Collection leading the way. Each brand brings something unique to the table, from inclusive products and professional-grade makeup to advanced skincare and affordable luxury. These brands’ unique selling points cater to the diverse beauty needs of the UAE, making them favorites among consumers.

The post Top 5 Cosmetic Brands Famous in UAE and Their Unique Selling Points appeared first on Magzoid Magazine.