As Jeddah, Makkah, Madinah, and Tabuk undergo rapid development through government initiatives and giga-projects, IFS Jeddah will highlight cutting-edge designs, sustainable interiors, and architectural innovation. With more than $1.45 trillion in hospitality, residential, and commercial projects, Saudi Arabia’s design sector is entering a new era of modernization and growth.

Saudi Arabia’s Expanding Hospitality and Real Estate Market

Saudi Arabia’s Vision 2030 has set ambitious targets for the hospitality and accommodation sector, with plans to deliver 320,000 new hotel rooms by 2030, at a total cost of $37.8 billion. The Western Province is a key driver of this transformation, with cities like Jeddah, Makkah, and Madinah leading the way in luxury hotel development. Currently, 66% of Saudi Arabia’s hotel inventory is in the luxury segment, a figure projected to grow to 72% by 2030.

Industry Leaders and Key Exhibitors

IFS Jeddah will feature over 100 exhibitors and is expected to attract more than 5,000 influential buyers from the hospitality, residential, and commercial interiors sectors. Some key exhibitors include:

• Local brands: Al Aqeel, Foamco, Al Guthmi, Al Rugaib Furniture, Creative Closets, Al Nassaj, Al Sourayi, Majestic, Damons, and Back Care.
• International brands: Standard Carpets, Trend Middle East, Surfaces Furnishing LLC, and Zuma Design Consultants.

IFS Jeddah Conference and Expert Speakers

The event will also feature IFSpeaks, a thought-leadership program featuring discussions on Saudi heritage in design, sustainability, 3D printing, and the future of AI in architecture. Speakers include:

• Amani Al Ibrahim, Partner and Executive Director of Kristina Zanic Consultants
• Dr. Karima Hemida, Head of Design at Jeddah International College
• Ma’an Bajnaid, Architect at M3N DESIGN + ARCHITECTURE
• Iman Abuljadayel, Founder of In Detail Design Center

A Three-Day Focus on Design Evolution

Each day of IFS Jeddah will explore a different design theme:

• Day One: Saudi heritage and its influence on modern interiors.
• Day Two: Innovations in flexible workspaces, AI integration, and space transformation.
• Day Three: The future of Saudi design, empowering the next generation of architects and designers.

Jeddah: A Growing Hub for Design and Innovation

Jasmeet Bakshi, Vice President of Design and Hospitality at dmg events, emphasized the strategic importance of Jeddah:

“Jeddah is experiencing an unprecedented transformation. From the Jeddah Central Project and the Red Sea Project to NEOM, the city is becoming a global leader in sustainable and innovative design. IFS Jeddah will not only showcase products but also bring together the industry’s top talents to shape the future of Saudi architecture and interiors.”

As Saudi Arabia’s design and fit-out industry expands, IFS Jeddah will serve as a key networking hub, bringing together the region’s top architects, designers, and project owners. The event is set to play a pivotal role in shaping the future of interiors and furniture in the Western Province and beyond.

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Organised by dmg events, IFS will run from 18-20 February and bring together global and local brands with interior designers, architects, project owners, and fit-out contractors from across Saudi Arabia’s vibrant Western Province. Cities such as Jeddah, Makkah, Madinah, and Tabuk are proving thriving hubs of design activity driven by government initiatives and giga-projects spanning hospitality, residential, and commercial developments worth in excess of US$1,452 billion.

Saudi Arabia is experiencing spiralling expansion of its hotel and accommodation sector, aligning with Vision 2030’s ambitious targets. By 2030, the Kingdom aims to deliver 320,000 new hotel rooms at a total development cost of US$37.8bn. Key cities such as Jeddah, Makkah, and Madinah are at the forefront of this growth with plans for new luxury hotels and resorts to cater to both domestic and international tourists. Currently, 66 per cent of Saudi Arabia’s hotel inventory is in the luxury segment, which is projected to grow to 72 per cent by 2030.

“Saudi Arabia is experiencing an unprecedented transformation, and Jeddah stands as its gateway to innovation and cultural heritage,” said Jasmeet Bakshi, Vice President of Design and Hospitality at dmg events. “As the pathway to Mecca and a cornerstone of Saudi Vision 2030, Jeddah is progressing with ambitious developments. From the Jeddah Central Project and the Red Sea Project to the iconic NEOM, skylines are being reshaped, and a new era of sustainable, innovative living is being ushered in and spearheading unmatched growth in the design and construction industries.”

With more than $74.8 billion in construction projects underway, combined with a dynamic religious tourism sector, Jeddah is becoming a canvas for bold architectural ideas, state-of-the-art interiors, and cutting-edge design, making it an ideal location for the three day trade show.

Some local exhibitors include Al Aqeel, Foamco, Al Guthmi, Al Rugaib Furniture, Creative Closets, Al Nassaj, Al Sourayi, Majestic, Damons, and Back Care whereas some international exhibitors include Standard Carpets, Trend Middle East, Surfaces Furnishing LLC, and Zuma Design Consultants.

IFS Jeddah will also feature an IFSpeaks where industry leaders, creative minds, and visionary thinkers will explore design’s past, present, and future through immersive sessions. The industry-led programme has been curated with input from a steering committee of some of Saudi Arabia’s most eminent and emerging interior designers and architects.

The line-up so far includes Amani Al Ibrahim, Partner and Executive Director of Kristina Zanic Consultants; Dr Karima Hemida, Head of Design at Jeddah International College; avant garde architect Ma’an Bajnaid from M3N DESIGN + ARCHITECTURE; and distinguished Saudi interior designer Iman Abuljadayel, from In Detail Design Center who has already made a significant mark in the world of luxury design. Each will explore among other things heritage-inspired style modernity, innovative fabrication such as 3D printing, space transformation through textiles, and sustainable design trends shaping the future.

Each day, we will delve into different design facets. Day One will celebrate Saudi heritage and explore how traditional aesthetics influence modern interiors, while Day Two will focus on the present, where we delve in innovative flexible workspaces, redefining human living and the use of AI. The final day will look to the future, empowering Saudi’s next generation of designers and building the future of Jeddah.

More than 5,000 influential buyers along with 100 exhibitors and specifiers are expected to attend IFS Jeddah, representing a range of key expansion sectors such as hospitality, residential, and commercial interiors.

“IFS reflects Saudi Arabia’s transformation bringing together the finest local and international brands alongside architects, designers, and project owners seeking solutions for the ambitious developments reshaping the Western Province. The event is not just about showcasing products; it is about creating a space where ideas, culture, and innovation converge. Jeddah’s unique identity as a city of heritage and progress and an up-and-coming global design leader makes it the perfect IFS host,” added Bakshi.

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