Braga Conceptz, a pioneering event management company, is thrilled to unveil the highly anticipated SUNDANCE DXB Vol.3, the largest and most star-studded indoor music fest in the Middle East. Taking place on 26th August 2023 at Coca-Cola Arena, SUNDANCE DXB Vol.3 promises to revolutionise the music experience in the region. The event is organized and owned by the visionary founder, Mr Simon Husin, CEO of Braga Conceptz.
“The idea is to spread love, bring people together, and give them cool summer vibes even in the harsh Middle Eastern heat.” Mr Husin states. “The summer over here can sometimes feel a bit containing. It has always been a challenge to do major music events in the summer, so we feel that this new indoor edition of Sundance DXB is the perfect solution.”
The day-to-night event boasts a diverse lineup catering to various genres in electronic dance music, featuring six DJ Magazine-ranked artists. Headlining the event is the award-winning Don Diablo, who is currently ranked #8 in the Top 100 DJ Magazine. Renowned for his chart-topping collaborations with industry giants like Ty Dolla Sign, Steve Aoki, Tiesto, Calum Scott, Gucci Mane and Diplo, Don Diablo has become a household name in the EDM scene. Having performed at major festivals such as Tomorrowland, Ultra, and EDC, his high-energy performance will undoubtedly wow the audience.
Joining Don Diablo as co-headliners are the legendary Dutch DJ/producer duo, Yellow Claw. Signed to Jay-Z’s Roc Nation Label, Yellow Claw has garnered a massive global following. With numerous hit records and collaborations with Diplo, Ty Dolla Sign, Juicy J, DJ Snake, Rochelle, A$AP Ferg, and Saweetie, their electrifying stage presence will elevate the EDM experience to new heights.
Supporting the headliners is Future Sound of Egypt duo Aly & Fila, representing Egypt and commanding a strong regional following. With their exceptional talent and extensive presence in major festivals worldwide, Aly & Fila are set to ignite the arena at Sundance DXB.
Adding to the stellar lineup is VINAI, the dynamic Italian DJ/producer duo ranked #45 in the Top 100 DJ Magazine. Their unique high-energy style of performance promises to leave a lasting impression on EDM lovers.
Rounding out the lineup is the Dutch DJ duo Dubvision and the UK sensation Pink Panda ranked #67 in the Top 100 DJ Magazine.
Get ready for an out-of-this-world experience, tickets start from AED 199 and are available now at coca-cola-arena.com.
The event is co-organized by 1001 Nights Dubai, a leading event organizer in the UAE with 17 years of experience. Together, Braga Conceptz and 1001 Nights Dubai will deliver an unrivalled music experience.
SUNDANCE DXB Vol.3 is proud to be supported by Showoff Entertainment, Virgin Radio, Dubai Calendar, Dubai Summer Surprises, WNQ and BLACKTEE by KEHLANI.
About Braga Conzeptz
Over the past 14 years, The Braga group has been capitalizing on the growing entertainment industry building our network of A-list Singers, DJs, Hip Hop Artists, Actors, Comedians & Entertainers from across the World. With our new offices in Dubai, we aim to bring the region revenue through High -End Festivals, Music Concerts, and Corporate & Private events as well as creating further revenue streams through Branding, Sponsorships, Global Bookings & NFT Solutions
About Coca-Cola Arena
Opened in June 2019, Coca-Cola Arena has revolutionised the live entertainment industry in the UAE and throughout the Middle East. Capable of hosting live shows 365 days a year, the fully air-conditioned, 17,000-capacity arena establishes Dubai as a major destination on the global events circuit. Coca-Cola Arena’s unique automated seating design means it can be adapted to international and local events of all sizes, from international touring artists, sporting tournaments, e-gaming, comedy and live theatre and musical performances, to conferences, gala dinners, AGMs and weddings. Located in the heart of City Walk, Dubai’s lifestyle destination, Coca-Cola Arena is a 15-minute drive from Dubai International Airport and a 5-minute walk from the closest Dubai Metro Station. The region’s largest multipurpose indoor arena, Coca-Cola Arena is an asset of Dubai Holding entertainment portfolio and is managed by ASM Global, the world’s leading venue management and services company.