Dubai Culture and Arts Authority (Dubai Culture) and Dubai Quality Group (DQG) have signed a strategic partnership to enhance cooperation, share experiences, and elevate services. The partnership will create an innovative platform connecting decision-makers in quality and excellence, both locally and globally, focusing on areas such as culture, arts, women’s empowerment, innovation, and technology. This collaboration aligns with Dubai Culture’s goal of promoting excellence in the cultural sector, positively impacting the local creative scene, while also supporting DQG’s vision of advancing best practices in the UAE.

Key Awards Sponsored by Dubai Culture

As part of this collaboration, Dubai Culture will actively sponsor various international and local awards organized by Dubai Quality Group. Specifically, these awards include the Emirates Women Award, the UAE Innovation Award, the International Ideas Arabia Award, the UAE Ideas Award, the Global Artificial Intelligence Award, the Global Continuous Improvement Award, and the Medical Excellence MENA Award.

Empowering Dubai Culture Employees Through DQG Collaboration

Moreover, the strategic partnership between Dubai Culture and Dubai Quality Group (DQG) will empower Dubai Culture employees. They will have the opportunity to benefit from consulting services and participate in workshop programmes organised by the DQG that cover essential areas such as risk management, mystery shoppers, Lean Sigma, and business continuity. The benchmarking services offered by DQG and its partners in the public and private sectors will also be available. These valuable services will inspire and empower employees to elevate their professional and competitive performance levels through participation in the DQG’s awards and events.

Leadership Attendance at the Signing Ceremony

Her Excellency Hala Badri, Director General of Dubai Culture, Dr. Hazza Khalfan Al Nuaimi, Chairman of Dubai Quality Group, Dr. Loay Mohmoud Helless, Manager of Corporate Excellence Section at Dubai Culture, and Samira Mohammed Shaloh, General Director of Dubai Quality Group, attended the signing of the strategic partnership.

Commitment to Innovation and Quality in the UAE

Hala Badri affirmed the Authority’s commitment to applying best practices in order to enhance competitiveness and enrich the local creative landscape. She stated, “At Dubai Culture, we adopt total quality management systems and innovative frameworks that significantly contribute to developing our operations and achieving sustainable corporate excellence. Furthermore, these efforts are aligned with Dubai’s vision and aim to improve both core and support operations. Through coaching programmes and training workshops, we empower our teams and foster innovation to ultimately enhance service quality. Therefore, our partnership with Dubai Quality Group highlights our dedication to business excellence while also creating an attractive work environment for the local cultural and artistic scene.”

Dr. Hazza Khalfan Al Nuaimi stated, “We are delighted to have formed a strategic partnership with Dubai Culture. This partnership is a key component of DQG’s commitment to the cultural sector. It will further our vision and mission of promoting business excellence and quality and enhancing the level of our services. It represents a significant addition to our group’s journey and will help us attract more prominent organisations in the business sector. Through this partnership, as part of our ongoing efforts to establish best practices in quality, business excellence, and innovation, we aim to promote and implement global quality standards that support sustainable long-term development in the UAE.”

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Mila Smart Semeshkina Reflects on the Success of the WE Convention

Mila Smart Semeshkina, Founder of the Women’s Empowerment Council and a keynote speaker at the WE Convention, shares her insights from the event: ‘We aimed for the WE Convention to stand out from other events. Our goal was to create a valuable platform for learning, finding your path, and gaining inspiration—and we succeeded. I look forward to seeing all the participants return next year to share the amazing results they have achieved. I would also be delighted to welcome some of you to the stage. Because we are women, and we can achieve anything!’

Exploring Diverse Perspectives and Empowering Discussions

Over the course of two days, a total of 23 sessions took place on the main stage, addressing a broad spectrum of topics from female leadership to artificial intelligence, and from financial independence to the metaverse. The sessions also explored career advice, personal branding, and style. The WE Convention lineup included members of the MENA region royal families HH Sheikha Mozah bint Marwan Al Maktoum, HH Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, HH Sayyida Basma Al Said, HH Sheikha Jawaher Bint Khalifa Al Khalifa, tennis champion and entrepreneur Maria Sharapova, singer, supermodel and the former first lady of France Carla Bruni, digital entrepreneur Karen Wazen, actress Meryem Uzerli, CEO of Maison Schiaparelli Delphine Bellini, psychologists Louise Lambert and Elina Landman, and high-ranking executives from KraftHeinz, TikTok, Microsoft, Visa, Mastercard, and Duolingo, among others.

Empowering Engagement at the WE Convention: Roundtables, Workshops, and Personalized Coaching

Participants had the opportunity to engage in 12 roundtable discussions, each lasting 50 minutes, with industry leaders. These sessions provided a platform to address pressing business and societal issues. Furthermore, five workshops provided attendees with opportunities to delve deeper into areas of interest, perfect their skills, explore new developmental avenues, and express their creativity. Topics covered ranged from negotiation techniques to social media engagement.

A total of 42 one-on-one coaching sessions were conducted by industry professionals in the Mentoring Zone, powered by the Female Factor, a global community for future female leaders. Participants had the opportunity to elevate their careers by securing a 15-minute meeting with the right mentor. These sessions featured industry leaders from fields such as tech, design, health, neuroscience, and the creative minds behind your favorite brands.

Cultivating Wellness and Support: The Serenity Corner and Partnerships at the WE Convention

Over two days at the WE Convention, the unique ‘Serenity Corner’ by Whispers of Serenity Clinic of Oman provided a wellbeing pit stop, offering a space to pause, recharge, and prepare for new opportunities. In addition to helping over 150 women take a much-needed mental break and reflect on personal matters, the corner also offered positive affirmations to take home, a mental health check-in, and a quiz to assess self-confidence levels impacting their career growth.

The Women’s Empowerment Convention is possible due to the invaluable support of our partners: international educational platform Lectera.com, TikTok, jewelry house EIRINE, KraftHeinz and wardrobe & style consultancy Better Ask Anna.

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Building on its inaugural success at Dubai Opera in 2023, the second edition will grace the lavish Atlantis the Royal Dubai. The ambiance of sophisticated luxury will envelop guests, complemented by exquisite catering, ensuring a conducive environment for the enriching agenda of the WE Convention. This year introduces an array of workshops and round-table discussions to run in tandem with the principal program. Together with partners, the WE Convention will also present exclusive thematic zones addressing vital topics. These topics encompass mental health, financial independence, and personal style, among others.

Empowering Women Through Inspirational Speakers and Pragmatic Strategies

Embracing the theme “Big Goals, Bold Choices,” WE Convention 2024 will concentrate on strategies for women to augment their earnings and realize business and career ambitions through empowerment and education. The speakers will divulge proven strategies that have propelled their success, serving as aspirational figures for attendees. The ever-expanding roster of speakers includes members of the MENA region royal families HH Sheikha Mozah bint Marwan Al Maktoum, HH Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, HH Sayyida Basma Al Said, HH Sheikha Jawaher Bint Khalifa Al Khalifa.

Celebrity pipeline includes tennis champion and entrepreneur Maria Sharapova, singer, supermodel and the former first lady of France Carla Bruni, digital entrepreneur Karen Wazen, actress Meryem Uzerli will also participate in the event. Additionally, CEO of Maison Schiaparelli Delphine Bellini, esteemed psychologists Louise Lambert and Elina Landman, and high-ranking executives from KraftHeinz, TikTok, Microsoft, Visa, Mastercard, and Duolingo will be among speakers.

Elevating the Experience: Gala Dinner at Armani Hotel Dubai

Mila Smart Semeshkina, Founder of the Women’s Empowerment Council will address a keynote at the WE Convention. She emphasizes the event’s pragmatic focus: “This year, our array of speakers from real-world business will showcase women who have pioneered their professions, irrespective of privilege, including those who began from scratch or underwent self-reinvention. My vision is for each participant to leave the WE Convention 2024 not just fully inspired to embrace positive change but also equipped with a definitive action plan for their advancement.”

In addition to the main conference, a select group of speakers and premium ticket holders will convene for a Gala Dinner on April 21. The dinner will take place at the Armani Hotel Dubai. The evening’s itinerary includes a red carpet arrival and musical performances, as well as a gourmet meal and high-level networking opportunities. Guests will also enjoy unparalleled views of the Burj Khalifa and the Dubai fountain.

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The highlight of the evening, the “Imaginary Future” show, transcended mere visual spectacle, offering attendees a captivating multisensory journey that ignited their imagination. Seven potential future scenarios came to life through cutting-edge audiovisual technologies, harmonized under the roof of KRASOTA. A meticulously curated set menu by Michelin-starred chef Vladimir Mukhin further enhanced the experience, bringing to life imaginative visions of future cuisine. The kitchen’s avant-garde flavor combinations and visually stunning presentations considered the future dramatic changes in humankind’s existence, incorporating rare ingredients and unique recipes that blended both future concepts and digital art onto the plate. 

An interactive element was introduced as guests engaged in an arcade game during the show, presenting an opportunity to win beautiful and elegant stud earrings in white gold with sapphires and diamonds from Parure Atelier. Celebrating the essence of women’s beauty and empowerment through exquisite jewelry creations, Parure Atelier’s masterful craftsmanship and attention to detail added an extra layer of sophistication to the event.

The picturesque KRASOTA Dubai terrace served as the backdrop for public talks, in partnership with Legends Art Club, highlighted the pivotal role of women in the arts. Distinguished speakers, Patricia Millns and Kourosh Nouri, shared their insights, journeys, and experiences, underscoring the importance of women’s representation in artistic realms.

• Patricia Millns, FRSA, advisor, artist, and mentor, offered a unique perspective on the cultural significance of adornment and the heritage of the Middle East, advocating for the support and recognition of women in the art world. She remarked, “It seems an oxymoron in the world today with so many things happening, but through cultures and understanding each other’s cultures to me is where everything in peaceful happens.”
• Kourosh Nouri, founding Director of “Carbon 12.Dubai” gallery, provided intricate details about women’s heritage in modern art, emphasizing the feminine industry that permeates the art world. Celebrating women in the art industry, Kourosh stated that his extensive experience has shown that it is a feminine industry, whether it be curators, museum directors, or artists.

Through the SHE.FUTURE event, KRASOTA Dubai not only celebrated the achievements of women but also created a space for dialogue, reflection, and a deeper exploration of art. KRASOTA Dubai expresses heartfelt gratitude to all participants, speakers, and collaborators who contributed to the success of the SHE.FUTURE event. The team’s objective is to foster meaningful dialogue and honor the varied talents that contribute to shaping the cultural landscape. This event marks the initiation of the series, aiming to empower discussions and celebrate the rich diversity of artistic expression in the region.

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