Pharrell Williams, creative director of Louis Vuitton Men’s, has unveiled the highly anticipated ButterSoft sneaker ahead of his fourth runway show for the brand. The show is scheduled for January 21 at 6:30 PM CEST in Paris, set to feature Louis Vuitton’s Fall/Winter 2025 collection.

ButterSoft Sneaker Highlights

The ButterSoft sneaker showcases prominent “LV” branding on the midfoot and boasts a sleek design reminiscent of Pharrell’s Ice Cream Boardflip silhouette from the mid-2000s and the Nike Cortez. Teased in over 40 colorways, the sneaker reflects Louis Vuitton’s fusion of luxury and streetwear.

Sneaker Launch and Availability

Details about the ButterSoft sneaker remain limited, as Pharrell has only revealed the design via his Instagram handle, @skateboard. The silhouette is expected to play a significant role in Louis Vuitton’s Fall/Winter 2025 lineup and is anticipated to hit stores in the latter half of the year.

Fans and fashion enthusiasts can expect more updates during the Paris runway show, including additional looks and insights into the brand’s upcoming collections.

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A Legacy of Italian Luxury Brand Roberto Cavalli

Founded in the 1970s by the late designer Roberto Cavalli, the brand quickly gained international acclaim for its distinctive use of bold tropical patterns and animal prints, becoming a staple on global runways and red carpets. Roberto Cavalli’s designs are synonymous with Italian luxury and glamour, making the brand a favorite among celebrities and fashion enthusiasts worldwide.

Fausto Puglisi’s Vision

Now under the creative direction of Fausto Puglisi, Roberto Cavalli continues to evolve while maintaining its iconic aesthetic. Puglisi stated, “We are honored to be the guest brand at Dubai Fashion Week,” while expressing enthusiasm about the brand’s participation in DFW.” Dubai is one of our biggest Middle Eastern markets, and the city’s spirit aligns perfectly with Roberto Cavalli. Showcasing here allows us to connect more deeply with our loyal clientele and new admirers alike. Our SS25 collection, exclusively edited for this event, reflects the luxurious essence of both Dubai and Roberto Cavalli.”

Dubai Fashion Week: A Global Fashion Powerhouse

The global fashion industry recognizes Dubai Fashion Week for its influential position on the fashion calendar, strategically placing it ahead of New York Fashion Week. Moreover, this year’s event will feature over 30 brands from around the world, including designers from France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK. In addition, the event showcases a diverse range of fashion, from streetwear to haute couture, making it a key destination for fashion insiders and enthusiasts alike.

A New Chapter in Middle Eastern Fashion

Roberto Cavalli’s participation in DFW not only underscores the brand’s commitment to expanding its presence in the Middle Eastern market but also highlights Dubai’s growing influence as a global fashion hub. The exclusive SS25 collection promises to be a spectacular showcase, blending the opulent aesthetics of both Roberto Cavalli and Dubai. This collaboration sets the stage for future partnerships and solidifies Dubai’s status as a pivotal player in the international fashion scene.

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