Y/Project, the renowned Paris-based fashion house, has announced its closure after 14 years of operation, citing an inability to secure a buyer.

Key Events Leading to Closure

• Founding and Leadership
  • Co-founded in 2010 by Gilles Elalouf and Yohan Serfaty.
  • Creative leadership transitioned to Glenn Martens in 2013 after Serfaty’s passing.
• Financial Challenges
  • Placed into receivership by a Parisian commercial court following the death of Gilles Elalouf.
  • Failed to secure a buyer despite a €45,000 EUR bid from Hong Kong-based AA Investments.
  • Reported revenues of just under €11 million EUR in 2023, with 24 employees.

Achievements Under Glenn Martens

• Won the ANDAM Grand Prize in 2017.
• Finalist for the 2016 LVMH Prize for Young Designers.
• Known for innovative trompe l’oeil designs, exaggerated silhouettes, and notable collaborations.

Legacy Preservation

• Archive pieces will be donated to prestigious institutions such as:
  • Metropolitan Museum of Art, New York.
  • MoMu Fashion Museum, Antwerp.
  • Palais Galliera and Musée des Arts Décoratifs, Paris.

Official Statement

Y/Project expressed gratitude to its supporters, stating, “Special thanks to Glenn Martens, Pascal Conte-Jodra, and the late Gilles Elalouf for giving their team the space to create and grow.”

The closure reflects the challenges faced by luxury brands in today’s economic climate.

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A Legacy of Italian Luxury Brand Roberto Cavalli

Founded in the 1970s by the late designer Roberto Cavalli, the brand quickly gained international acclaim for its distinctive use of bold tropical patterns and animal prints, becoming a staple on global runways and red carpets. Roberto Cavalli’s designs are synonymous with Italian luxury and glamour, making the brand a favorite among celebrities and fashion enthusiasts worldwide.

Fausto Puglisi’s Vision

Now under the creative direction of Fausto Puglisi, Roberto Cavalli continues to evolve while maintaining its iconic aesthetic. Puglisi stated, “We are honored to be the guest brand at Dubai Fashion Week,” while expressing enthusiasm about the brand’s participation in DFW.” Dubai is one of our biggest Middle Eastern markets, and the city’s spirit aligns perfectly with Roberto Cavalli. Showcasing here allows us to connect more deeply with our loyal clientele and new admirers alike. Our SS25 collection, exclusively edited for this event, reflects the luxurious essence of both Dubai and Roberto Cavalli.”

Dubai Fashion Week: A Global Fashion Powerhouse

The global fashion industry recognizes Dubai Fashion Week for its influential position on the fashion calendar, strategically placing it ahead of New York Fashion Week. Moreover, this year’s event will feature over 30 brands from around the world, including designers from France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK. In addition, the event showcases a diverse range of fashion, from streetwear to haute couture, making it a key destination for fashion insiders and enthusiasts alike.

A New Chapter in Middle Eastern Fashion

Roberto Cavalli’s participation in DFW not only underscores the brand’s commitment to expanding its presence in the Middle Eastern market but also highlights Dubai’s growing influence as a global fashion hub. The exclusive SS25 collection promises to be a spectacular showcase, blending the opulent aesthetics of both Roberto Cavalli and Dubai. This collaboration sets the stage for future partnerships and solidifies Dubai’s status as a pivotal player in the international fashion scene.

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The trunk debuted in 1858 and has caught public attention since then. Previously, trunks were made with sloped tops, and Vuitton’s was the first to have a flat top and bottom, making it stackable. The trunk became so popular that, to avoid copycats, Vuitton began designing and trademarking patterned canvases. Despite these efforts, the counterfeiting continued. When Vuitton’s son Georges took over the company following Louis’ death in 1892, he introduced and patented the well-known monogram pattern, which included the brand’s initials.

The artists like Urs Fisher,  Amande Haeghen, and Qualeasha Wood, alongside creatives such as the Korean boy band BTS and art director Willo Perron, reinterpreted the trunk to celebrate the designer’s legacy while imbuing each piece with their own personal marks. Each artist was given a trunk that is similar to the original size of the trunk, i.e., 50 by 50 by 50 centimeters. The artists could design the trunk however they wanted bringing in their own materials and motifs from their practice.

Haeghen encased a sculpture of stacked wavy ceramic and glass plates within the trunk, made viewable through a cutout. Perron deconstructed his box, creating panels of brushed steel separated by mechanical arms. BTS leaned into their boyish charm, coloring the outside of their trunk with markers and drawing the band’s monogram next to depictions of whales and hearts. The trunks, which were unveiled today on the anniversary, will be up for auction in December. Proceeds from the sale will go towards helping art students complete their studies.

Louis Vuitton store windows will showcase the trunks in the coming months, utilizing the space to create whimsical dioramas and scenes with the new creations. Screens will depict some of the trunks floating, set behind a red theater curtain, while other trunks will be stacked to create robot-like figures, and more.

“Imagine having a conversation with not just one visionary, but 200,” said Louis Vuitton’s visual image director Faye McLeod in a press release. “We have never done windows like this before. There’s exceptional energy that emanates from them—this constant flow of creativity. People will really sense the feeling of celebration.”

The trunks are just the first of a series of projects that the brand will be launching to mark the anniversary. Over the next year, Alex Katz will paint a large-scale triptych of Louis Vuitton, French writer Caroline Bongrand will release a novel based on his life, and a documentary on Vuitton, Looking for Louis, will be broadcast on Apple TV in December. The brand also launched a video game featuring the brand’s mascot, Vivienne. Within the game, Vivienne must complete quests to reach a festive birthday celebration, wherein a few lucky players will have the chance to find ten NFTs designed exclusively by Beeple.

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