I am deeply grateful for the support and encouragement I have received from my team, family, and the fashion community. As a Saudi designer, I feel a deep sense of pride and responsibility to showcase the beauty and diversity of our culture through my work. I hope to inspire other Saudi designers and encourage them to pursue their dreams in the world of fashion.” Her FTA nomination offers a chance to present her work to a larger audience, attract new clients, and connect with potential retailers and investors. “This recognition can open up new doors and opportunities for my business,” she added.

Winners of the awards stand to gain financial grants between $100,000 and $200,000 based on their business size, with an additional $50,000 for the Franca Sozzani Debut Talent Award recipient.

Additionally, collections from the winners in categories such as Evening Wear, Ready-to-Wear, Accessories, and Jewelry will be displayed by FTA’s retail partner, Harrods, for a season, offering significant global visibility. “The impact of having my collection showcased at Harrods would be immense for Kaf by Kaf. It would elevate the brand’s prestige and credibility on the global stage,” Alhoraish noted. “The association with such a prestigious department store would lend a sense of luxury and exclusivity to the brand, further solidifying its position as a leading name in Saudi fashion.”

The Ready-to-Wear category winner, for which Alhoraish is competing, will also receive an internship in London with Huntsman and have the opportunity to create a capsule collection for the retailer’s e-commerce platform. Moreover, Maison De Mode, a luxury ethical fashion retail platform, will provide tailored mentorship to all seven winners, emphasizing sustainability and ethical fashion practices.

Alhoraish plans to use any potential grant to expand her business, which she established in 2019, across the Middle East and North Africa and into global markets.

“I would invest in new equipment and machinery to increase production capacity and meet growing demands. I would also use the funds to explore new product categories, such as accessories or home goods, while staying true to the brand’s aesthetic,” she explained.

Her designs, known for intricate textiles, vibrant colors, and traditional craftsmanship, draw from her Saudi heritage while incorporating modern elements. “For example, I might use traditional embroidery techniques on contemporary silhouettes or integrate traditional patterns into minimalist designs,” she shared. “I also believe in the power of storytelling, and I often draw inspiration from historical events or cultural narratives to create designs with deeper meaning.”

Regardless of the FTA Awards outcome, Alhoraish has ambitious goals for Kaf by Kaf. “Within Saudi Arabia, I aim to establish the brand as a leading luxury fashion label, renowned for its quality, craftsmanship, and cultural significance,” she said. “I envision Kaf by Kaf becoming a household name, synonymous with elegance and sophistication.”

The post Saudi Designer Kawthar Alhoraish Earns Fashion Award appeared first on Magzoid Magazine.

1. Bouguessa

Overview

Bouguessa, founded by Faiza Bouguessa, is known for its sophisticated and minimalist designs. The brand draws inspiration from global cultures while maintaining a distinct Emirati touch.

Key Features

• Modern Minimalism: Clean lines and refined silhouettes.
• Cultural Fusion: Blends traditional Emirati elements with contemporary fashion.
• Sustainability: Focus on sustainable and ethical production practices.

Signature Pieces

• Elegant abayas with modern cuts.
• Chic blazers and tailored coats.

2. House of Nomad

Overview

Founded by Ahmed El Sayed and Saleh Al Banna, House of Nomad is celebrated for its bold and contemporary streetwear. The brand has become synonymous with youthful energy and vibrant designs.

Key Features

• Streetwear Aesthetic: Urban-inspired designs with a high-fashion twist.
• Bold Prints: Eye-catching patterns and unique textures.
• Unisex Collections: Versatile pieces suitable for all genders.

Signature Pieces

• Graphic tees with artistic prints.
• Stylish bomber jackets and sporty tracksuits.

3. Zayan The Label

Overview

Zayan Ghandour’s Zayan The Label is renowned for its playful and whimsical designs. The brand combines intricate embroidery with feminine silhouettes, creating pieces that are both fun and sophisticated.

Key Features

• Playful Designs: Quirky prints and vibrant colors.
• Intricate Embroidery: Handcrafted details that add a unique touch.
• Seasonal Collections: Regularly updated with fresh and innovative designs.

Signature Pieces

• Flowy dresses with floral prints.
• Embroidered tops and skirts.

4. Nafs Designs

Overview

Nafs Designs, founded by Naeema Al Shuhail, focuses on creating contemporary yet modest fashion. The brand’s collections are characterized by their elegant simplicity and high-quality fabrics.

Key Features

• Modest Fashion: Stylish pieces that offer full coverage.
• Elegant Simplicity: Timeless designs with minimalistic aesthetics.
• Quality Fabrics: Use of luxurious materials for a premium feel.

Signature Pieces

• Maxi dresses with clean lines.
• Tailored abayas with subtle embellishments.

5. Madiyah Al Sharqi

Overview

Princess Madiyah Al Sharqi’s eponymous label is a favorite among fashion-forward women. Known for its luxurious and glamorous designs, the brand offers a range of sophisticated evening wear and chic daywear.

Key Features

• Luxury Fashion: High-end designs suitable for special occasions.
• Intricate Details: Lavish fabrics and exquisite craftsmanship.
• Feminine Silhouettes: Emphasis on flattering cuts and elegant draping.

Signature Pieces

• Glamorous gowns with intricate beading.
• Stylish jumpsuits and tailored separates.

Conclusion

Emirati fashion brands are redefining the fashion landscape in the UAE and beyond. From minimalist elegance to bold streetwear, these brands showcase the rich diversity and creativity of Emirati designers. As they continue to gain recognition, these brands are setting new trends and inspiring fashion enthusiasts worldwide.

Explore these trailblazing Emirati fashion brands and discover how they are making a significant impact on the global fashion stage. Whether you’re looking for modern sophistication, playful designs, or luxurious evening wear, these brands offer something unique for every fashion aficionado.

The post Emirati Fashion Brands to Watch: Making Waves in the UAE Fashion Scene appeared first on Magzoid Magazine.

Embracing Modern Abayas

The abaya, a traditional garment in the UAE, has undergone a stylish transformation. Modern abayas now feature bold colors, intricate embroidery, and unique cuts, making them a fashion statement. Designers like Hessa Falasi and Fatema Fardan are leading this trend, creating pieces that are both elegant and contemporary. The modern abaya is a perfect example of how traditional attire is being reimagined for the fashion-forward woman.

Sustainable Fashion

Sustainability is gaining significant traction in the UAE fashion scene. Designers are increasingly focusing on eco-friendly materials and ethical production practices. Brands like All Things Mochi and The Giving Movement are pioneers in this movement, offering collections that are both stylish and sustainable. These fashion trends reflects a growing awareness and commitment to environmental responsibility among UAE consumers and designers.

Fusion of East and West

The UAE’s cosmopolitan nature is reflected in its fashion, which often blends Eastern and Western styles. This fusion is evident in the collections of designers like Zuhair Murad and Rami Al Ali, who seamlessly integrate Middle Eastern influences with Western haute couture. This fashion blend creates unique and sophisticated pieces that appeal to a global audience, highlighting the UAE’s role as a cultural crossroads.

Street Style Influence

Street style is becoming a significant influence in UAE fashion, particularly among the younger generation. Casual yet chic outfits that mix high-end fashion with everyday wear are increasingly popular. Local designers like House of Nomad are known for their streetwear collections that combine comfort with style. This trend reflects a more relaxed and versatile approach to fashion, perfect for the urban lifestyle of Dubai and Abu Dhabi.

Bold and Bright Colors

Vibrant colors and bold patterns are dominating the UAE fashion scene. Designers are embracing bright hues like electric blue, fiery red, and vivid yellow to create eye-catching pieces. This trend is particularly popular in evening wear and occasion dresses, where designers like Michael Cinco and Furne One showcase their penchant for drama and glamour. Bold colors reflect the exuberance and energy of the UAE’s fashion industry.

Athleisure and Luxury Sportswear

The athleisure trend continues to thrive in the UAE, blending functionality with high fashion. Luxury sportswear brands like Adidas by Stella McCartney and local labels such as Nathalie Trad are offering chic yet comfortable options that are perfect for the UAE’s active lifestyle. Athleisure has become a staple in wardrobes, suitable for both gym sessions and casual outings.

Modest Fashion

Modest fashion is a significant trend in the UAE, catering to those who prefer stylish yet conservative attire. Designers are creating collections that offer both modesty and elegance, with flowing silhouettes, long sleeves, and high necklines. Brands like Bouguessa and Shatha Essa are known for their sophisticated and modest designs that are both fashionable and culturally respectful.

Conclusion

The fashion landscape in the UAE is a vibrant tapestry of tradition and modernity, local creativity and international influence. From modern abayas to sustainable fashion, and from street style to luxury sportswear, the UAE continues to be at the forefront of fashion innovation. Whether you’re a resident or a visitor, the UAE offers a plethora of styles to explore and embrace.

Stay updated with these latest fashion trends to keep your wardrobe fresh and stylish, reflecting the unique blend of cultures and aesthetics that define the UAE’s fashion scene.

The post Unveiling the Latest Fashion Trends in the UAE: A Blend of Local and International Styles appeared first on Magzoid Magazine.