Shai Gilgeous-Alexander and Converse have officially introduced the SHAI 001, marking the NBA star’s first signature shoe. The launch follows a year of anticipation after SGA’s growing influence within Converse Basketball, where he was named creative director and debuted his own logo in December. As he enters his fifth year with the brand, the SHAI 001 represents a major milestone in his career.
Designed for athletes who challenge conventional expectations, the SHAI 001 reflects SGA’s dynamic playing style. His involvement extended beyond wear testing—he contributed design sketches and played a pivotal role in shaping the shoe’s aesthetic. Built with performance in mind, the sneaker balances comfort, durability, and style, benefiting from both Converse and Nike’s cutting-edge technology.
A Closer Look at the SHAI 001
The SHAI 001 makes its first appearance in a striking monochromatic “Butter” colorway, featuring a bold yellow upper. The sneaker’s design incorporates puffed detailing at various points, enhancing depth and structure. A winged shroud and padded collar add to the sleek yet functional aesthetic.
For added versatility, the shoe includes a zipper system that overlays its inner bootie and Ghillie lacing setup. This zipper features a locking mechanism, allowing it to be worn fully zipped, half-zipped, or folded down completely. Additionally, the tongue carries extra padding for a snug fit, while SGA’s branding adds a personal touch.
On the performance side, the forefoot houses a Zoom Air bag for responsive cushioning, while the outsole features a radial traction pattern. Also, this setup is engineered to support SGA’s quick cuts and explosive movements, ensuring optimal performance on the court.
Release Details and Future Colorways
While the SHAI 001 is set to officially release in the fall, fans will get an early look at the “Butter” edition during NBA All-Star Weekend. SGA is expected to showcase more colorways throughout the season. Additionally, those in San Francisco can visit the SHAI 001 STUDIO pop-up for an exclusive preview of the sneaker.
Stay tuned for updates as Converse prepares for the highly anticipated release of Shai Gilgeous-Alexander’s debut signature shoe.